Welcome to Winner Chevrolet in Colfax, CA

For over 40 years, Winner Chevrolet has been the local car dealer that families across the Sierra Nevada foothills have turned to when it matters most. Family-owned since day one, our Chevy dealership in Colfax was built on the belief that buying a vehicle should feel like a win, not a gamble, and that philosophy has carried through every decade of business on S Canyon Way.

Serving drivers from Colfax to Truckee, Auburn and beyond, our team offers everything from new Chevy truck sales to certified car repairs and more. No matter what you need, we have you covered every step of the way.

New Chevy & Used Car Sales in Colfax

The inventory at Winner Chevrolet covers the full spectrum of what GM does best. The new Chevy Silverado 1500 is built for the kind of work and terrain that defines life in the foothills, while the Equinox EV brings modern efficiency to drivers who are ready to make the switch to an electric car. For families needing room and capability, the Chevy Traverse and Colorado round out a lineup that covers commuters, adventurers and working professionals alike.

Colfax and Roseville used car shoppers alike will find a pre-owned selection backed by a 12-month/12,000-mile Powertrain Warranty on eligible vehicles,¹ providing real coverage that goes beyond a handshake and gives buyers confidence long after they leave the lot. Every pre-owned vehicle is evaluated with the same standards the family has applied for nearly five decades, because reputation here is not a marketing line; it's the foundation the business was built on.

Ready to get started? Apply for Chevy financing online now and save time at the dealership!

Certified Chevy Service in Northern CA

The Winner Chevrolet service center is staffed by GM-certified technicians trained to handle everything from routine Suburban oil changes to high-voltage system work on a new Blazer EV. Drivers who need warranty repairs will not be left without transportation; loaner vehicles are available to keep daily life on track while the work gets done.

From factory-scheduled maintenance to complex diagnostics, our local auto service team brings the same family-owned accountability to every bay. Plus, we use OEM Chevy parts in our repairs whenever possible to ensure the highest quality repair! Schedule Chevy service online and experience the difference a dealership with over four decades of community trust brings to every visit.

Colfax-Rooted, Community-Focused

Winner Chevrolet is not just located in Colfax -- we're woven into the fabric of the community. We sponsor local little league programs and show up at community events throughout the year, not because it's good for business, but because the families running our store are the same families cheering from the bleachers and lining the parade routes.

That community commitment extends to a broader regional footprint. As the No. 1 fleet dealer in California and one of the top three fleet dealers in the nation, Winner Chevrolet serves businesses and municipalities across the region with the same care it brings to every individual sale in Colfax. Organizations throughout the Greater Sacramento corridor rely on this team for fleet solutions that keep operations moving.

For drivers across Placer County and the Sierra foothills, Winner Chevrolet delivers over 40 years of family ownership, a full lineup of new and pre-owned Chevy vehicles, and service backed by certified technicians all from one address in Colfax that has been earning its reputation one customer at a time. Contact our team to find the right Chevrolet for your road ahead.

¹ See dealer for details.